In Tight Lines 1999, we would see the first named SX series renamed Ambassadeur Morrum (referenced 2 photos above), with models 6600 CL, 7700 CL and 7700 CT on offer initally. So it seems that this spinning reel's name had yet to be changed to eventual Suveran name or Soverign (English) name, and had gazumped the casting Ambassadeurs to the coveted Morrum name. the rotor system.and I also have in my possession a preproduction mock-up grey Morrum Cardinal box.
This was NOT a printing error as the specs referred to. What is even more unexpected is that in a 2 page spread in the 1998 Tight Lines, " An Unrivaled Practical Workhorse" Morrum 3 and 4 appeared as headlined MORRUM. It morphed into the new flagship Ambassadeur Morrum in the 1999 Tight Lines catalog. Incidently the SX prefix had disappeared as had the actual SX 7700 CL from 1997/98.
In 1998, the Ambassadeur 7700 CT slunk in as "NEW" and appeared without photo, as a one line entry on page 11 of the Tight Lines catalog. the Ambassadeur SX 7700CL" it was repeated in 1998 Tight Lines catalog. I have had the pleasure of fishing with both series of reel and they have been faultless to use.įrom the Marketing perspective, it is interesting to note, that the first Ambassadeur that looked like what we accept today as a Morrum, was heralded in the 1996 Tight Lines as "We are proud to present a new Ambassadeurwith a new design and details. To my mind these have been the pinnacle of all ABU reel development. I have never seen a catalog from ABU such as its Year 2000 English language "Tight Lines" which featured both reels in detail as well as giving both the front and back covers to displaying these gems.įinally, I have collected all the Suveran models and most of the Morrum Ambassadeurs. They were the Morrum series of Ambassadeurs and the Suveran Spinning reels created in 1998 and evolved for the next few years. They were essentially for fishers rather than collectors, as they fulfilled their purpose reliably and perfectly. Two reels come to mind here and whilst sold worldwide, the lion's share were taken up by the deep pocketed Japanese.
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